{"id":1832,"date":"2025-03-18T18:31:00","date_gmt":"2025-03-18T09:31:00","guid":{"rendered":"https:\/\/edge-work.com\/column\/?p=1832"},"modified":"2025-03-18T18:31:00","modified_gmt":"2025-03-18T09:31:00","slug":"dmp%e3%83%84%e3%83%bc%e3%83%ab%e6%af%94%e8%bc%8310%e9%81%b8%ef%bc%81%e8%87%aa%e7%a4%be%e3%81%ab%e6%9c%80%e9%81%a9%e3%81%aa%e3%83%84%e3%83%bc%e3%83%ab%e3%81%ae%e9%81%b8%e3%81%b3%e6%96%b9%e3%81%8b","status":"publish","type":"post","link":"https:\/\/edge-work.com\/column\/1832\/","title":{"rendered":"DMP\u30c4\u30fc\u30eb\u6bd4\u8f0310\u9078\uff01\u81ea\u793e\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u304b\u3089\u5c0e\u5165\u306e\u6d41\u308c\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>DMP\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u300c\u3069\u306e\u30c4\u30fc\u30eb\u3092\u9078\u3079\u3070\u3088\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u4f55\u3092\u6bd4\u8f03\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p><p>DMP\u30c4\u30fc\u30eb\u306f\u3001\u6a5f\u80fd\u3084\u4fa1\u683c\u3001\u5bfe\u5fdc\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306a\u3069\u3001\u6bd4\u8f03\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u591a\u304f\u5224\u65ad\u306b\u8ff7\u3046\u65b9\u3082\u591a\u3044\u3067\u3059\u3002<\/p><p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001DMP\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\u3084\u9078\u5b9a\u6642\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u305f\u3046\u3048\u3067\u3001\u53b3\u9078\u3057\u305f\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb10\u9078\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30c4\u30fc\u30eb\u9078\u3073\u306b\u4e0d\u5b89\u3092\u611f\u3058\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><h2>\u305d\u3082\u305d\u3082DMP\u3068\u306f\uff1f<\/h2><img decoding=\"async\" src=\"http:\/\/edge-work.com\/column\/wp-content\/uploads\/2025\/03\/shutterstock_1403358668.jpg\" alt=\"\u305d\u3082\u305d\u3082DMP\u3068\u306f\uff1f\" \/><p>DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5c65\u6b74\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3001SNS\u306e\u53cd\u5fdc\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p><p>DMP\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001CRM\u3084SNS\u3001Web\u30b5\u30a4\u30c8\u306a\u3069\u306b\u5206\u6563\u3057\u3066\u3044\u305f\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u30fb\u5206\u6790\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u50be\u5411\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<br \/>\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3054\u3068\u306b\u9069\u3057\u305f\u5e83\u544a\u914d\u4fe1\u3084\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001DMP\u306f\u4ee5\u4e0b\u306e2\u7a2e\u985e\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p><ul><li>DMP\u306b\u306f\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u65b0\u898f\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300c\u30d1\u30d6\u30ea\u30c3\u30afDMP\u300d<\/li><li>\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u306b\u7279\u5316\u3059\u308b\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d<\/li><\/ul><h2>DMP\u306e\u5c0e\u5165\u3067\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068<\/h2><img decoding=\"async\" src=\"http:\/\/edge-work.com\/column\/wp-content\/uploads\/2025\/03\/shutterstock_1147941710-scaled.jpg\" alt=\"DMP\u306e\u5c0e\u5165\u3067\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\" \/><p>DMP\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><ul><li>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u7ba1\u7406<\/li><li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316<\/li><li>\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6226\u7565\u69cb\u7bc9<\/li><\/ul><p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p><h3>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u7ba1\u7406<\/h3><p>DMP\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u30fbSNS\u306e\u53cd\u5fdc\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u3053\u308c\u307e\u3067\u5206\u6563\u3057\u3066\u3044\u305f\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u50be\u5411\u3092\u3088\u308a\u8a73\u3057\u304f\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u306b\u5411\u3051\u305f\u571f\u53f0\u306e\u90e8\u5206\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002<\/p><h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316<\/h3><p>DMP\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u914d\u4fe1\u306e\u300c\u5185\u5bb9\u300d\u300c\u983b\u5ea6\u300d\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<br \/>\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5546\u54c1\u306b\u8208\u5473\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u95a2\u9023\u3059\u308b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u306a\u3069\u3001\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u53ef\u80fd\u306b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3064\u3064\u3001\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p><h3>\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6226\u7565\u69cb\u7bc9<\/h3><p>DMP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4eee\u60f3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u8cb7\u50be\u5411\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u3082\u3068\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u6349\u3048\u305f\u65bd\u7b56\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u65bd\u7b56\u3054\u3068\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u901a\u3058\u3066PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u300c\u6210\u679c\u306e\u51fa\u305f\u65bd\u7b56\u306f\u3055\u3089\u306b\u5f37\u5316\u300d\u300c\u52b9\u679c\u304c\u8584\u3044\u3082\u306e\u306f\u67d4\u8edf\u306b\u898b\u76f4\u3059\u300d\u3068\u3044\u3063\u305f\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p><h2>DMP\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3068\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8<\/h2><img decoding=\"async\" src=\"http:\/\/edge-work.com\/column\/wp-content\/uploads\/2025\/03\/shutterstock_2502019179-scaled.jpg\" alt=\"DMP\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3068\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\" \/><p>DMP\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002<\/p><ul><li>\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306e\u3069\u3061\u3089\u3092\u9078\u3076\u304b<\/li><li>\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u304b<\/li><li>DMP\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u5b9f\u7e3e\u3084\u8a55\u4fa1\u304c\u5341\u5206\u304b<\/li><li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306f\u4e07\u5168\u304b<\/li><\/ul><p>\u305d\u308c\u305e\u308c\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><h3>\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306e\u3069\u3061\u3089\u3092\u9078\u3076\u304b<\/h3><p>DMP\u306f\u5927\u304d\u304f\u300c\u30d1\u30d6\u30ea\u30c3\u30afDMP\u300d\u3068\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d\u306e2\u7a2e\u985e\u306b\u5206\u304b\u308c\u307e\u3059\u3002<\/p><p>\u4f8b\u3048\u3070\u3001\u300c\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u77ed\u671f\u9593\u3067\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u300d\u306a\u3089\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3001\u300c\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u3066\u9577\u671f\u7684\u306b\u904b\u7528\u30fb\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u300d\u306a\u3089\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306a\u3069\u306e\u4f7f\u3044\u5206\u3051\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u3053\u306e\u3088\u3046\u306b\u3001\u6d3b\u7528\u3057\u305f\u3044\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3068\u904b\u7528\u30b9\u30bf\u30a4\u30eb\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u3001\u81ea\u793e\u306b\u9069\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p><h3>\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u304b<\/h3><p>DMP\u30c4\u30fc\u30eb\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u3092\u884c\u3046\u57fa\u672c\u6a5f\u80fd\u306b\u52a0\u3048\u3001AI\u306b\u3088\u308b\u4e88\u6e2c\u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c8\u81ea\u52d5\u751f\u6210\u30fb\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u6301\u3064\u3082\u306e\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>\u305f\u3060\u3057\u3001\u5168\u3066\u306e\u88fd\u54c1\u304cAI\u306a\u3069\u306e\u6a5f\u80fd\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u8a33\u3067\u306f\u306a\u3044\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u81ea\u793e\u304c\u5fc5\u8981\u3068\u3059\u308b\u696d\u52d9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u3001\u30c4\u30fc\u30eb\u304c\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u4e8b\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p><h3>DMP\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u5b9f\u7e3e\u3084\u8a55\u4fa1\u304c\u5341\u5206\u304b<\/h3><p>DMP\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ed6\u793e\u3067\u306e\u5c0e\u5165\u5b9f\u7e3e\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308c\u3070\u3001\u5b89\u5fc3\u3057\u3066\u5c0e\u5165\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002\u7279\u306b\u3001\u81ea\u793e\u3068\u540c\u3058\u696d\u754c\u3084\u3001\u8fd1\u3044\u898f\u6a21\u306e\u4f01\u696d\u3067\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3068\u5931\u6557\u3059\u308b\u30ea\u30b9\u30af\u3092\u5927\u5e45\u306b\u4f4e\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u516c\u5f0f\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306a\u304f\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306a\u3069\u3082\u53c2\u8003\u306b\u3059\u308b\u3068\u3001\u5ba2\u89b3\u7684\u306a\u8a55\u4fa1\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p><h3>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306f\u4e07\u5168\u304b<\/h3><p>DMP\u3067\u306f\u3001\u500b\u4eba\u60c5\u5831\u3084\u884c\u52d5\u5c65\u6b74\u306a\u3069\u306e\u6a5f\u5bc6\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u6271\u3046\u305f\u3081\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u524d\u306b\u3001\u300c\u901a\u4fe1\u306e\u6697\u53f7\u5316\u300d\u300c\u30a2\u30af\u30bb\u30b9\u6a29\u9650\u306e\u8a2d\u5b9a\u300d\u300c\u30c7\u30fc\u30bf\u306e\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u300d\u304c\u5341\u5206\u304b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p><p>\u307e\u305f\u3001\u300c\u969c\u5bb3\u6642\u306e\u5fa9\u65e7\u4f53\u5236\u300d\u306a\u3069\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u5927\u5207\u306a\u306e\u3067\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3068\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p><h2>DMP\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u6d41\u308c<\/h2><img decoding=\"async\" src=\"http:\/\/edge-work.com\/column\/wp-content\/uploads\/2025\/03\/shutterstock_2498873721-scaled.jpg\" alt=\"DMP\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u6d41\u308c\" \/><p>DMP\u30c4\u30fc\u30eb\u306f\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u5c0e\u5165\u3059\u308b\u3068\u5931\u6557\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><ul><li>DMP\u3092\u5c0e\u5165\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f<\/li><li>DMP\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b<\/li><li>\u5b9f\u969b\u306b\u5c0e\u5165\u3057\u3066\u904b\u7528\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059<\/li><\/ul><p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><h3>DMP\u3092\u5c0e\u5165\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f<\/h3><p>DMP\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u307e\u305a\u300c\u306a\u305c\u5c0e\u5165\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p>\u4f8b\u3048\u3070\u3001\u300c\u5e83\u544a\u306e\u52b9\u679c\u3092\u9ad8\u3081\u305f\u3044\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u4e0a\u3052\u305f\u3044\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3092\u63b2\u3052\u3066\u304a\u304f\u3068\u65bd\u7b56\u306e\u65b9\u5411\u6027\u304c\u3076\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\u307e\u305f\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084CV\u7387\u306a\u3069\u306eKPI\u3092\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3068\u3001\u5c0e\u5165\u5f8c\u306e\u6210\u679c\u3092\u6570\u5024\u3067\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u6539\u5584\u306b\u3082\u3064\u306a\u3052\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><h3>DMP\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b<\/h3><p>\u76ee\u7684\u3084KPI\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306fDMP\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3092\u3057\u307e\u3059\u3002<br \/>\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u6a5f\u80fd\u3084\u9023\u643a\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3001\u6599\u91d1\u4f53\u7cfb\u306a\u3069\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u5408\u3046\u3082\u306e\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30c7\u30e2\u3001\u76f8\u898b\u7a4d\u3082\u308a\u306a\u3069\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u8907\u6570\u306e\u30c4\u30fc\u30eb\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f53\u5236\u3084\u4e88\u7b97\u306b\u6700\u3082\u30de\u30c3\u30c1\u3059\u308bDMP\u30c4\u30fc\u30eb\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p><h3>\u5b9f\u969b\u306b\u5c0e\u5165\u3057\u3066\u904b\u7528\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059<\/h3><p>\u76ee\u6a19\u306e\u8a2d\u5b9a\u3084\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u3044\u3088\u3044\u3088DMP\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u5c0e\u5165\u3057\u305f\u3060\u3051\u3067\u6210\u679c\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u306e\u904b\u7528\u3092\u901a\u3058\u3066\u3001\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u4f55\u3088\u308a\u91cd\u8981\u3067\u3059\u3002<\/p><p>\u307e\u305a\u306f\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306b\u504f\u308a\u3084\u30ce\u30a4\u30ba\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u304c\u3042\u308c\u3070\u8abf\u6574\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u305f\u5e83\u544a\u914d\u4fe1\u3084\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3078\u3068\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p><p>\u3053\u3046\u3057\u305f\u65bd\u7b56\u306e\u7d50\u679c\u3092\u632f\u308a\u8fd4\u308a\u306a\u304c\u3089\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067\u3001DMP\u306e\u52b9\u679c\u3092\u7d99\u7d9a\u7684\u306b\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><h2>\u304a\u3059\u3059\u3081\u306eDMP\u30c4\u30fc\u30eb10\u9078<\/h2><img decoding=\"async\" src=\"http:\/\/edge-work.com\/column\/wp-content\/uploads\/2025\/03\/shutterstock_2496403005.jpg\" alt=\"\u304a\u3059\u3059\u3081\u306eDMP\u30c4\u30fc\u30eb10\u9078\" \/><p>\u3053\u3053\u304b\u3089\u306f\u3001\u304a\u3059\u3059\u3081\u306eDMP\u30c4\u30fc\u30eb\u3092\u53b3\u9078\u3057\u306610\u500b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\u7279\u5fb4\u3084\u30d7\u30e9\u30f3\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u30c4\u30fc\u30eb\u9078\u3073\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><ul><li>b\u2192dash\uff1a\u682a\u5f0f\u4f1a\u793e\u30c7\u30fc\u30bfX<\/li><li>TREASURE DATA\uff1a\u30c8\u30ec\u30b8\u30e3\u30fc\u30c7\u30fc\u30bf\u682a\u5f0f\u4f1a\u793e<\/li><li>IM-DMP\uff1a\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc<\/li><li>Adobe Audience Manager\uff1a\u30a2\u30c9\u30d3\u682a\u5f0f\u4f1a\u793e<\/li><li>Adobe Real-Time CDP\uff1a\u30a2\u30c9\u30d3\u682a\u5f0f\u4f1a\u793e<\/li><li>Rtoaster\uff1a\u682a\u5f0f\u4f1a\u793e\u30d6\u30ec\u30a4\u30f3\u30d1\u30c3\u30c9<\/li><li>Juicer\uff1a\u30ed\u30b0\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e<\/li><li>activecore marketing cloud\uff1a\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b3\u30a2<\/li><li>\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9\uff1a\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/li><li>Salesforce Marketing Cloud\uff1a\u682a\u5f0f\u4f1a\u793e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3<\/li><\/ul><h3>b\u2192dash\uff1a\u682a\u5f0f\u4f1a\u793e\u30c7\u30fc\u30bfX<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/bdash-marketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bdash-marketing.com\/<\/a><\/p><p>b\u2192dash\uff08\u30d3\u30fc\u30c0\u30c3\u30b7\u30e5\uff09\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30c7\u30fc\u30bfX\u304c\u63d0\u4f9b\u3059\u308b\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<br \/>SQL\u4e0d\u8981\u306e\u30ce\u30fc\u30b3\u30fc\u30c9\u8a2d\u8a08\u3067\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u307e\u3067\u4e00\u8cab\u3057\u3066\u5b9f\u884c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3002CDP\u30fbMA\u30fbBI\u30fbWeb\u63a5\u5ba2\u306a\u3069\u306e16\u6a5f\u80fd\u30921\u3064\u306b\u96c6\u7d04\u3057\u3066\u304a\u308a\u3001\u30c4\u30fc\u30eb\u9593\u306e\u9023\u643a\u4f5c\u696d\u3092\u6e1b\u3089\u305b\u308b\u3068\u3044\u3063\u305f\u9b45\u529b\u3082\u3042\u308b\u88fd\u54c1\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff1a\u8981\u554f\u3044\u5408\u308f\u305b\uff08\u5c0e\u5165\u5185\u5bb9\u3084\u898f\u6a21\u306b\u5fdc\u3058\u3066\u500b\u5225\u898b\u7a4d\uff09<\/li><\/ul><h3>TREASURE DATA\uff1a\u30c8\u30ec\u30b8\u30e3\u30fc\u30c7\u30fc\u30bf\u682a\u5f0f\u4f1a\u793e<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/www.treasuredata.co.jp\/product\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.treasuredata.co.jp\/product\/<\/a><\/p><p>TREASURE DATA\u306f\u3001\u30c8\u30ec\u30b8\u30e3\u30fc\u30c7\u30fc\u30bf\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5927\u898f\u6a21\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u3067\u3059\u3002<br \/>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u304c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3002Salesforce\u3084Google\u5e83\u544a\u306a\u3069190\u4ee5\u4e0a\u306e\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u3068\u9023\u643a\u3067\u304d\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u95a2\u3059\u308b\u67d4\u8edf\u6027\u304c\u9ad8\u3044\u88fd\u54c1\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff1a\u8981\u554f\u3044\u5408\u308f\u305b\uff08\u5c0e\u5165\u5185\u5bb9\u3084\u898f\u6a21\u306b\u5fdc\u3058\u3066\u500b\u5225\u898b\u7a4d\uff09<\/li><\/ul><h3>IM-DMP\uff1a\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/corp.intimatemerger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/corp.intimatemerger.com\/<\/a><\/p><p>IM-DMP\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30c6\u30a3\u30e1\u30fc\u30c8\u30fb\u30de\u30fc\u30b8\u30e3\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3067\u3059\u3002<br \/>\u6708\u95934.7\u5104UB\uff08\u30e6\u30cb\u30fc\u30af\u30d6\u30e9\u30a6\u30b6\uff09\u4ee5\u4e0a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3057\u3066\u304a\u308a\u3001\u65e5\u672c\u306e\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u7d0490\uff05\u3092\u30ab\u30d0\u30fc\u3059\u308b\u5727\u5012\u7684\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u306e\u304c\u9b45\u529b\u3002<br \/>\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u5e74\u53ce\u306a\u3069\u591a\u69d8\u306a\u5c5e\u6027\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f7f\u3063\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3001\u7279\u306b\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u306b\u5f37\u307f\u3092\u6301\u3064\u88fd\u54c1\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff1a\u8981\u554f\u3044\u5408\u308f\u305b\uff08\u5c0e\u5165\u5185\u5bb9\u3084\u898f\u6a21\u306b\u5fdc\u3058\u3066\u500b\u5225\u898b\u7a4d\uff09<\/li><\/ul><h3>Adobe Audience Manager\uff1a\u30a2\u30c9\u30d3\u682a\u5f0f\u4f1a\u793e<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/business.adobe.com\/jp\/products\/audience-manager\/adobe-audience-manager.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.adobe.com\/jp\/products\/audience-manager\/adobe-audience-manager.html<\/a><\/p><p>Adobe Audience Manager\u306f\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u7d71\u5408\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u30fb\u5206\u6790\u30fb\u6d3b\u6027\u5316\u3067\u304d\u308bDMP\u3067\u3059\u3002<br \/>\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u3082\u53ef\u80fd\u3067\u3001\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3002\u307e\u305f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u8a2d\u8a08\u306b\u3088\u308a\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u91cd\u8996\u3057\u306a\u304c\u3089\u9ad8\u7cbe\u5ea6\u306a\u65bd\u7b56\u304c\u884c\u3048\u308b\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff1a\u8981\u554f\u3044\u5408\u308f\u305b\uff08\u5c0e\u5165\u5185\u5bb9\u3084\u898f\u6a21\u306b\u5fdc\u3058\u3066\u500b\u5225\u898b\u7a4d\uff09<\/li><\/ul><h3>Adobe Real-Time CDP\uff1a\u30a2\u30c9\u30d3\u682a\u5f0f\u4f1a\u793e<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/business.adobe.com\/jp\/products\/real-time-customer-data-platform\/rtcdp.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.adobe.com\/jp\/products\/real-time-customer-data-platform\/rtcdp.html<\/a><\/p><p>Adobe Real-Time CDP\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30671st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u3054\u3068\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u5bfe\u5fdc\u3084\u60c5\u5831\u767a\u4fe1\u304c\u53ef\u80fd\u306aCDP\u3067\u3059\u3002<br \/>BtoC\uff0fBtoB\u306e\u4e21\u65b9\u306b\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u4e88\u6e2c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3082\u53ef\u80fd\u3002\u5404\u30c1\u30e3\u30cd\u30eb\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u70b9\u306b\u3001\u5f37\u307f\u3092\u6301\u3064\u88fd\u54c1\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff08\u76ee\u5b89\uff09<\/li><li>B2C Edition\uff1a\u8981\u554f\u3044\u5408\u308f\u305b<\/li><li>B2B Edition\uff1a\u8981\u554f\u3044\u5408\u308f\u305b<\/li><li>B2P Edition\uff1a\u8981\u554f\u3044\u5408\u308f\u305b<\/li><\/ul><h3>Rtoaster\uff1a\u682a\u5f0f\u4f1a\u793e\u30d6\u30ec\u30a4\u30f3\u30d1\u30c3\u30c9<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/www.brainpad.co.jp\/rtoaster\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brainpad.co.jp\/rtoaster\/<\/a><\/p><p>Rtoaster\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30d6\u30ec\u30a4\u30f3\u30d1\u30c3\u30c9\u304c\u63d0\u4f9b\u3059\u308bCDP\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30c7\u30fc\u30bf\u6d3b\u7528\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u5fdc\u3058\u3066\u8868\u793a\u5185\u5bb9\u3092\u5909\u3048\u308b\u300c\u6761\u4ef6\u8a2d\u5b9a\u578b\u306e\u914d\u4fe1\u300d\u3084\u3001\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u81ea\u52d5\u6700\u9069\u5316\u306b\u3082\u5bfe\u5fdc\u3002\u5c0f\u898f\u6a21\u304b\u3089\u5c0e\u5165\u3067\u304d\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6a5f\u80fd\u3092\u62e1\u5f35\u3057\u3066\u3044\u3051\u308b\u67d4\u8edf\u3055\u3092\u5099\u3048\u3066\u3044\u308b\u70b9\u304c\u9b45\u529b\u306e\u88fd\u54c1\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff08\u76ee\u5b89\uff09<\/li><li>\u521d\u671f\u8cbb\u7528\uff1a\u8981\u554f\u3044\u5408\u308f\u305b<\/li><li>\u6708\u984d\u8cbb\u7528\uff1a50\u4e07\u5186\u301c\uff08\u5229\u7528\u5185\u5bb9\u306b\u3088\u308a\u5909\u52d5\uff09<\/li><\/ul><h3>Juicer\uff1a\u30ed\u30b0\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e<\/h3><p>Juicer\u306f\u3001\u30ed\u30b0\u30ea\u30fc\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u306b\u7279\u5316\u3057\u305fDMP\u3067\u3059\u3002<br \/>\u30da\u30eb\u30bd\u30ca\u5206\u6790\u3084A\/B\u30c6\u30b9\u30c8\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u306e\u57fa\u672c\u6a5f\u80fd\u3092\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u70b9\u304c\u6700\u5927\u306e\u7279\u5fb4\u3002\u307e\u305f\u3001\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u6271\u3048\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u64cd\u4f5c\u753b\u9762\u3067\u3001\u521d\u3081\u3066\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u3067\u3082\u8ff7\u3044\u3065\u3089\u3044\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff08\u76ee\u5b89\uff09<\/li><li>\u5e83\u544a\u914d\u4fe1\u9023\u643a\u30d7\u30e9\u30f3\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u5229\u7528\u65995\u4e07\u5186\uff0b\u5e83\u544a\u914d\u4fe1\u30fb\u5e83\u544a\u904b\u7528\u8cbb\u7b49<\/li><li>\u30c7\u30fc\u30bf\u6d3b\u7528\u30d7\u30e9\u30f3\uff1a\u6708\u984d20\u4e07\u5186\u301c<\/li><li>DMP\u5206\u6790\u30ec\u30dd\u30fc\u30c8DL\u30d7\u30e9\u30f3\uff1a\u6708\u984d5\u4e07\u5186\u301c\uff08\u6700\u4f4e\u5951\u7d04\u671f\u9593\uff1a6\u30f6\u6708\u301c\uff09<\/li><li>\u30bb\u30b0\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3054\u63d0\u4f9b\u30d7\u30e9\u30f3\uff1a1\u30bb\u30b0\u30e1\u30f3\u30c85\u4e07\u5186<\/li><\/ul><h3>activecore marketing cloud\uff1a\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b3\u30a2<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/marketing.activecore.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/marketing.activecore.jp\/<\/a><\/p><p>activecore marketing cloud\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b3\u30a2\u304c\u63d0\u4f9b\u3059\u308b\u7d71\u5408\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u5c5e\u6027\u60c5\u5831\u306a\u3069\u3092\u3082\u3068\u306b\u3001\u914d\u4fe1\u5185\u5bb9\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3002\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u304b\u3089\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3001\u30e1\u30fc\u30eb\u3084LINE\u306a\u3069\u3067\u306e\u81ea\u52d5\u914d\u4fe1\u307e\u3067\u4e00\u8cab\u3057\u3066\u5bfe\u5fdc\u53ef\u80fd\u306a\u70b9\u304c\u3001\u3053\u306e\u88fd\u54c1\u306e\u5f37\u307f\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff1a\u8981\u554f\u3044\u5408\u308f\u305b\uff08\u5c0e\u5165\u5185\u5bb9\u3084\u898f\u6a21\u306b\u5fdc\u3058\u3066\u500b\u5225\u898b\u7a4d\uff09<\/li><\/ul><h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9\uff1a\u682a\u5f0f\u4f1a\u793e\u30d7\u30e9\u30b9\u30a2\u30eb\u30d5\u30a1\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/h3><p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a class=\"external-Link\" href=\"https:\/\/www.customer-rings.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.customer-rings.com\/<\/a><\/p><p>\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30f3\u30b0\u30b9\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u6d3b\u7528\u3057\u3001\u5206\u6790\u304b\u3089\u65bd\u7b56\u306e\u5b9f\u884c\u307e\u3067\u4e00\u8cab\u3057\u3066\u884c\u3048\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u53ef\u8996\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u5b9f\u73fe\u3002\u7279\u306bEC\u3084BtoC\u9818\u57df\u3067\u306e\u6d3b\u7528\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u64cd\u4f5c\u3067\u304d\u308b\u70b9\u3082\u9b45\u529b\u306e\u88fd\u54c1\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff1a\u521d\u671f\u8cbb\u7528\u30fb\u8a2d\u5b9a\u652f\u63f4\u8cbb\u7528\uff0b\u6708\u984d\u6599\u91d1\uff08\u5229\u7528\u898f\u6a21\u306b\u3088\u308a\u5909\u52d5\uff09<\/li><\/ul><h3>Salesforce Marketing Cloud\uff1a\u682a\u5f0f\u4f1a\u793e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3<\/h3><p>Salesforce Marketing Cloud\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30b8\u30e3\u30d1\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<br \/>AI\u306b\u3088\u308b\u4e88\u6e2c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u306b\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001BtoC\u30fbBtoB\u306e\u4e21\u65b9\u3067\u67d4\u8edf\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3002Salesforce\u306eCRM\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3082\u9b45\u529b\u3067\u3059\u3002<\/p><ul><li>\u6599\u91d1\u30d7\u30e9\u30f3\uff08\u76ee\u5b89\uff09<\/li><li>Personalization\uff1a\u5e74\u984d1,080,000\u5186\u301c<\/li><li>Engagement\uff1a\u6708\u984d150,000\u5186\u301c<\/li><li>Account Engagement\uff1a\u6708\u984d150,000\u5186\u301c<\/li><\/ul><h2>\u307e\u3068\u3081<\/h2><p>DMP\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u9ad8\u5ea6\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u6a5f\u80fd\u3084\u5bfe\u5fdc\u7bc4\u56f2\u3001\u6d3b\u7528\u76ee\u7684\u306b\u3088\u3063\u3066\u6700\u9069\u306a\u30c4\u30fc\u30eb\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3084\u76ee\u7684\u306b\u5fdc\u3058\u305f\u9078\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u3044\u305a\u308c\u3082\u5c0e\u5165\u5b9f\u7e3e\u3084\u6210\u529f\u4e8b\u4f8b\u304c\u8c4a\u5bcc\u3067\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u88fd\u54c1\u3070\u304b\u308a\u3067\u3059\u3002\u30c4\u30fc\u30eb\u9078\u3073\u306b\u60a9\u3093\u3067\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u6bd4\u8f03\u30fb\u691c\u8a0e\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><p>\u307e\u305f\u3001\u793e\u5185\u3060\u3051\u3067\u306e\u5c0e\u5165\u3084\u904b\u7528\u306b\u4e0d\u5b89\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30d7\u30ed\u4eba\u6750\u3092\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5358\u4f4d\u3067\u6d3b\u7528\u3067\u304d\u308b\u300c\u30a8\u30c3\u30b8\u30ef\u30fc\u30af\u300d\u306e\u5229\u7528\u3082\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3084\u30a8\u30f3\u30b8\u30cb\u30a2\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306a\u3069\u3001\u5e45\u5e83\u3044\u5206\u91ce\u306e\u30d7\u30ed\u304c\u5728\u7c4d\u3057\u3066\u304a\u308a\u3001DMP\u306e\u9078\u5b9a\u304b\u3089\u5b9f\u904b\u7528\u3001\u6539\u5584\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u652f\u63f4\u3057\u307e\u3059\u3002\u300c\u521d\u671f\u8cbb\u7528\u30bc\u30ed\u30fb\u5b8c\u5168\u6210\u679c\u5831\u916c\u578b\u300d\u306a\u306e\u3067\u3001\u307e\u305a\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p><p class=\"cv-Button\"><a href=\"https:\/\/edge-work.com\/\" target=\"_blank\" rel=\"noopener\">\u30a8\u30c3\u30b8\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<\/a><\/p>","protected":false},"excerpt":{"rendered":"DMP\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u300c\u3069\u306e\u30c4\u30fc\u30eb\u3092\u9078\u3079\u3070\u3088\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u4f55\u3092\u6bd4\u8f03\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u5206\u304b\u3089 [&hellip;]","protected":false},"author":3,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/posts\/1832"}],"collection":[{"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/comments?post=1832"}],"version-history":[{"count":1,"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/posts\/1832\/revisions"}],"predecessor-version":[{"id":1839,"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/posts\/1832\/revisions\/1839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/media\/1833"}],"wp:attachment":[{"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/media?parent=1832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edge-work.com\/column\/wp-json\/wp\/v2\/categories?post=1832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}